What makes a great copywriter? Just anyone who knows how to proofread? Of course not.
You could be the most compelling offline copywriter, but you can still fail on the web. You could write print ads like a mofo but you stumble to write for websites.
The difference is that copywriters in Malaysia know to whom he’s writing for. He knows his target audiences are usually scanners and skimmers. They don’t really want to read. They just want to browse.
Their eyes run through the pages as fast as their fingers click on the mouse to scroll to the next site. Their attention span is short as fish.
So if you can’t hook them with your style, perhaps somebody with less reliable content than yours will.
Rule #1 – Copywriters in Malaysia write for scanners
Web contents are for lists, easy to grasp ideas and short sentences. Things must be said without beating around the bush. Being straightforward and fast are the common characteristics of web materials.
A web copywriter takes half of the responsibility of persuading the readers to buy their products, their services or to visit their web. The other half falls on the web editor and the product itself. Failure of either of these will affect the sales instantaneously.
Compared to an offline copywriter, a web copywriter has so much to consider. He really has to work hand in hand with the web designer.
If not, they could be ending up with art and text which are complete strangers with each other, strangers in a sense that they don’t complement each other. This type of output has no appeal. In an instant, the reader will surely leave your site.
A web copywriter should know how his work would retain his audience. The output should speak not only about the quality of the product but how vital it is for the client as well. In simple words, the page should act as a sales representative too. This is the primary consideration of the web copywriter.
Rule #2 – Malaysian copywriters know the technical aspects of the Web
The technical rules followed by a copywriter are the same rules a web copywriter adheres to. The primary rules on English grammar apply in web copywriting. However, web content texts normally contain repeated words. These words should emphasize the thought or topic without being annoying.
There are so many rules to follow, that a web copywriter should also know how to break some. But foremost, he should also know why he is breaking these rules.
The web copywriter must succeed in meeting the standards of an average person. He has the responsibility to check the readability of the article. This weighs more than grammar.
Rule #3 – Freelance copywriter Malaysia works with the designers
Smart copywriters in Malaysia should understand the market he’s working for. He knows that his work should be understood by common people who just surf the net. The write up should come up the way it would be spoken. And more so, it should work with web designers, web developers, optimizers and others.
It is vital that a web copywriter should only write, but he also proficient in other fields as well, like usability, web architecture, SEO, sales psychology and many others.
So, when you consider hiring a freelance copywriter in Malaysia, you should look on the above rules he breaks and follows.